As I’ve said before, I tend to choose brand-name hotels when I travel, because I figure there’ll be less hassle when I’m dealing with a reputable provider*.
One downside, though, is that many hotels in the same brand — and even across brands — tend to look and feel the same. Whether you’re in Brisbane or Barcelona, Singapore or Seattle, a hotel is a hotel is a hotel.
Maybe the providers know this too — as evidenced by this result I got when I checked my recent bookings with Accor’s Ibis brand.
From memory, they weren’t quite that similar.
* Coming soon: How I succumbed to the temptations of Airbnb.
