The cruise industry, long associated with older travellers, says it is having increasing success in attracting Millennials.
The Cruise Travel Report from Cruise Lines International Association (CLIA) cited research saying that cruise travel has become the most popular travel preference among younger generations, creating a new “Cruise Generation”.
According to a CLIA media release : “This generation rates cruise travel as the best type of vacation compared to land-based vacations, all-inclusive resorts, tours, vacation house rentals, and camping, and 90 per cent that have experienced cruise travel say they will continue to cruise.
“The results of the Cruise Travel Report also indicates that cruising is experiencing a rejuvenation as Millennials and Generation X are becoming enthusiast cruisers and the Cruise Generation is adopting the cruising lifestyle.”
The release noted that across all generations, an overwhelming number of those who cruise are loyal to cruise travel.
More than six out of ten (63 per cent) of Gen Y / Millennial cruisers will definitely take another cruise, almost seven out of ten (69 per cent) of Gen X cruisers will take a repeat cruise, and half of Boomers will go on to take another cruise trip.
The research also showed that 42 per cent of both cruisers and non-cruisers seem to agree that they go on vacation to see or do new things, while many other travellers (33 per cent) look to relax and disconnect from their daily stressors.
Nearly all (88 per cent) of cruisers say cruises are better for total relaxation over land-based vacations.
