There’s no doubt that budget airlines have shaken up the airline industry. With their cheap fares, they have allowed many people to have their first experience of flying.
But it’s also the case that no-frills flight isn’t for everybody. After all, budget carriers often have minimise onboard comforts, and put a price on extras, such as onboard food and drinks, and luggage space. And they sometimes use smaller, out-of-the-way airports, increasing travelling time.
So, why would the full-service carriers want to emulate them?
