Recently, I became an airline’s dream customer — the person who booked and paid for a flight but didn’t turn up at the airport.
In all likelihood, the airline was able to sell my seat again and make a small but tidy extra profit.
Continue reading How I became a budget airline’s dream passenger
There’s no doubt that budget airlines have shaken up the airline industry. With their cheap fares, they have allowed many people to have their first experience of flying.
But it’s also the case that no-frills flight isn’t for everybody. After all, budget carriers often have minimise onboard comforts, and put a price on extras, such as onboard food and drinks, and luggage space. And they sometimes use smaller, out-of-the-way airports, increasing travelling time.
So, why would the full-service carriers want to emulate them?
