How influential are the travel ‘influencers’?

We can’t all afford the champagne lifestyles enjoyed by influencers.

Updated: October 19 (see footnote)

The world is being taken over by “influencers”. It’s especially true in the world of travel, where it seems every second person is desperate to be one.

It seems we’ve all got “influenza”, but exactly how influential are these people, and are some of them taking us — and the travel industry — for a ride?

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