https://youtu.be/_qLH2cl7HaE
This arrived in an email today: a preview of the new “Travelodgicals” campaign for the British hotel chain, Travelodge.
I’m never quite sure what makes a marketing campaign a success. A memorable advert doesn’t always create brand awareness or translate into more business. They can win awards but not customers.
The ads from last year were certainly well executed. This one has a catchy tune, but the thought of sharing a bed or a bathroom with a lookalike puppet seems a little creepy to me. Especially if you wonder whose operating them and where they’re hiding.
https://youtu.be/5deBpVnnp1I
