There’s no doubt that budget airlines have shaken up the airline industry. With their cheap fares, they have allowed many people to have their first experience of flying.
But it’s also the case that no-frills flight isn’t for everybody. After all, budget carriers often have minimise onboard comforts, and put a price on extras, such as onboard food and drinks, and luggage space. And they sometimes use smaller, out-of-the-way airports, increasing travelling time.
So, why would the full-service carriers want to emulate them?
That’s what’s happening, with all airlines searching for more ways to make money on what might otherwise be unsold or heavily discounted seats. In their efforts to remain aloft, established carriers are cutting back on service — the free drinks trolley doesn’t get the same work-out it used to, for example — and starting to charge for things that were once free.
The latest “innovation” is the introduction of a “basic economy” class.
American Airlines is leading the charge with this. The carrier is making flying cheaper on some of its scheduled flights by offering basic fares below normal economy (coach) price, but putting strict restrictions on passengers.
An American Airlines media release says: “These no-frills tickets provide a simple and affordable way to experience American’s network, and provide customers the option to pay for the services they want.
Update: A tweet from American Airlines:
“Basic economy fares will go on sale in February in 10 select markets, with the first flights occurring shortly thereafter and expansion to additional markets expected later this year. Not every American Airlines flight will offer basic economy fares.”
The airline lists several differences between basic and “main cabin” fares.
Basic passengers will have no choice of seat, it will be assigned on check-in (although they can pay to choose their own online); they’ll have no access to overhead baggage lockers (cabin luggage must go under the seat in front); they will pay more for checked luggage ($25 per item); they will board the aircraft last (perhaps so the rest of the passengers can point and stare); and they will receive reduced status points on the AAdvantage frequent-flyer program.
The inflight snack and entertainment service will be the same as in the main cabin.
My expectation is that other airlines will follow suit. It’s just a matter of time.
